Zoopla has enhanced its listing details pages. The UK property website is now including a feature that allows consumers to sign in and access local area information regarding crime rates, flood risk, and planning applications from for-sale listing details pages (LDP’S).
Zoopla is using connections with third-party data providers and local council authorities to provide this data.
Research from Zoopla shows that 50% of potential homemovers carry out their property searches between five and ten miles away from their current home, with 32% searching 10 miles or more.
As such, Zoopla argues there is a clear requirement for information that helps homemovers to understand the new area and community they are considering moving to.
Upon signing in, consumers will be able to discover how many planning applications have been submitted, approved or refused near a property, how many reported crimes there have been in the area, and if it is considered a high-risk area for crime and if the home is at risk of flooding from rivers and seas.
Commenting on the new feature Zoopla chief operating officer Rich Hayes said: “At Zoopla, we’re committed to giving homemovers the insights they need to make confident decisions, from crime rates to flood risks and planning applications. By continuing to invest in our search functionality, we’re not only empowering consumers to win at moving but also attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”