The Equity Release Council (ERC) has promoted Kelly Melville-Kelly to the role of deputy CEO as part of a major restructuring.
Melville-Kelly will immediately become deputy CEO, reporting to CEO Jim Boyd.
She remains director of risk, policy and compliance.
As part of the restructure, Laura Gibson has been appointed head of membership and engagement and Tom Brett has been promoted to head of commercial and business development.
Both roles will report to Melville-Kelly.
The board says it is also in the process of recruiting a new head of risk, policy and compliance to further strengthen its governance and oversight capabilities.
The changes follow the council’s general meeting in December, where members agreed to a special resolution broadening the mandate to include all forms of later-life lending within the regulated mortgage environment, but keeping equity release as a core focus.
ERC CEO Jim Boyd said: “The restructuring and these promotions are intended to support the Board and streamline our operations to best respond to the opportunities arising from the rapidly changing life insurance market – and to help protect and advance the interests of our members.”
“As we evolve, the Council remains nimble, still punches above its weight and remains synonymous with high standards and good consumer outcomes.”
Commenting on her promotion, Melville-Kelly added: “I am honored to take on the role of Deputy Chief Executive at the Council. This restructuring comes at a crucial time as we expand our remit to include all forms of regulated later life lending, while continuing to champion the high standards and consumer protections that define equity release.”
“It is a very exciting new chapter for the Council and I look forward to supporting Jim and working closely with our talented team to seize the opportunities in this evolving market.”
“Together we will ensure the Council remains nimble, agile, flexible and influential, delivering strong results for our members and, most importantly, for consumers determining their financial options later in life.”

