Smart Money People, the customer review site for financial products, has become the latest member to join the Equity Release Council.
With the arrival of Smart Money People, the ERC now has 762 affiliated companies and 1,848 registered persons. Member firms include every active UK provider of lifetime mortgage products, as well as financial advisors, lawyers, surveyors, financiers and other market professionals, covering every stage of the customer’s equity release journey.
Equity release sales have been rising slowly in 2024 after a subdued second half of 2023, with borrowers benefiting from the security of fixed or capped interest rates for life and the ability to make voluntary penalty-free repayments without the risk of repossession.
Commenting on Smart Money People joining the ERC, Council CEO Jim Boyd said: “We are pleased to welcome Smart Money People to the Equity Release Council. Our standards are the cornerstone of the UK’s subsequent livelihoods market. The addition of Smart Money People is a resounding confirmation from a renowned brand that puts customers first, that there are real growth opportunities within our market.”