Strike Financial Services will be rebranded as Purplebricks Mortgages after its parent company bought the online estate agency for £1 last year.
As a result, the mortgage operation will run under the same brand as the online real estate agency and a team of more than 150 people will switch to the name Purplebricks Mortgage.
Following the acquisition of online real estate agency Purplebricks, the company is focusing on offering buyers access to mortgage deals through its in-house team of advisors. The company said this means customers can benefit from an end-to-end home buying solution on the Purplebricks platform.
Under the name Strike Financial Services, the company has facilitated more than 315 new mortgages per month and offered 1,150 mortgages this year, which takes an average of 15.33 days. to arrange. She points out that more than 330 mortgages will have been offered to first-time buyers in 2024, which reflects the special expertise in this area.
Estate agency Purplebricks introduced a new pricing model last year, offering sellers a free valuation, plus listing on a major portal and an app to help them manage their listings and display.
Joanne Pocklington, director of Purplebricks Mortgages, said: “The move to the Purplebricks name is the next stage in our evolution within the group. The process of finding the right mortgage is crucial to supporting the growth of home ownership in Britain.”
Sam Mitchell, CEO of Purplebricks, added: “The Purplebricks and Strike teams will leverage their experience and knowledge in the property sector as they make the move to Purplebricks Mortgages.
“As competition from banks for mortgage rates increases, our ambition is to show buyers what reliable and knowledgeable lenders are available to support them on what can be a stressful and costly journey.”
Purplebricks was acquired by estate agents group Strike in May last year, after putting itself up for sale in February. The group’s profitability plummeted as the slowdown in the housing market hit low online business.
Strike is backed by Freston Ventures, the private equity and venture capital group founded by Sir Charles Dunstone, the entrepreneur behind Carphone Warehouse.