Pure Retirement has launched more white-label advisors as part of its marketing toolkit to help brokers release potential equity borrowers.
The latest additions include new customer-focused guides on topics such as involving family members in decisions, powers of attorney and how interest rates are calculated.
Pure Retirement has also introduced ready-made marketing campaigns and newsletter templates designed to help advisors grow their business and nurture leads.
The lender says the updated toolkit builds on its existing range of materials, including event banners, flyers, social media assets and email templates.
The lender will host a series of demonstration sessions throughout March, led by its regional intermediary sales teams, to help advisers make the most of resources.
Pure Retirement releases monthly episodes of the Purely In Conversation podcast series, in which industry professionals discuss topics such as customer vulnerability, inclusive design, and evolving customer needs.
Melanie Godley, senior marketing manager at Pure Retirement, said: “With the general consensus that senior lending should focus on market growth by 2026, we believe this journey starts with providing advisors with the tools and resources to broaden their knowledge, take their business to the next level and have increasingly meaningful conversations with their clients.
“The new resources are designed to provide advisors with tools to provide their clients with more information earlier in their lifetime mortgage journey, driving better customer outcomes and helping customers determine whether lifetime mortgages are the right option for them.”