West One has appointed Sam Pettit as regional short-term finance account manager for the North.
Pettit comes from Crystal Specialist Finance, where she worked as a business development manager. Previously, she held the position of broker relationship manager at Clever Lending.
In her new role, Pettit will cover England and Scotland.
She will focus on developing and maintaining relationships with brokers in the northern region, supporting partners with West One’s short-term lending portfolio, including bridging finance, development finance and commercial lending.
Commenting on her appointment, Pettit said: “I am excited about this new chapter of my professional journey at West One. Knowing the breadth of specialist lending solutions available, combined with the excellent service the team delivers, I have always admired how West One differentiates itself in the specialist finance market.”
Jez Quinn, head of sales, short-term finance at West One, added: “We are delighted to welcome Sam to the West One team. Her proven track record in specialist finance, combined with her deep understanding of broker needs and regional market dynamics, makes her an excellent addition as we continue to expand our presence in the North.”