West One Loans has made three appointments within its mortgage division.
Aaron Farrell joins as regional account manager (RAM) for the North East and will be responsible for overseeing broker relationships for the lender’s buy-to-let (BTL) and residential mortgage products.
Farrell previously worked at LiveMore Mortgages, where as a key account manager he was responsible for developing relationships with key intermediary partners and driving business growth.
He has a career spanning over 15 years in the intermediary sector, having also spent over seven years as a business development manager at Principality Building Society, covering the North of England.
Meanwhile, Kevin Brodigan has joined as proposition and delivery manager and Lloyd Turner has been hired as sourcing and distribution manager.
Both are newly created roles designed to support the growth of the mortgage division and provide an increased focus on delivering propositional changes.
Brodigan is a senior professional with over 25 years of experience in the UK mortgage and financial services industry.
He has held senior roles at Aldermore and The Co-operative Bank and is passionate about delivering excellent client outcomes through a combination of market insight and strategic leadership.
Turner joins us and brings with him 15 years of experience in the financial sector, including 10 years in specialist mortgages.
Most recently, he was internal sales manager at United Trust Bank and has also held positions at Pepper Money, The Loans Engine and Nationwide Building Society.
Marie Grundy, mortgage director at West One, said: “We are delighted to welcome Kevin, Aaron and Lloyd to the business at such an exciting time for our mortgage division.”
“Each brings exceptional experience and deep market knowledge, which will play an integral role in advancing our ambitious growth plans.”
“As we continue to expand our reach and refine our proposition, these appointments reinforce our commitment to investing in the right people to deliver excellent results for our intermediary partners and their clients.”

