Mortgage Advice Bureau says the acquisition of technology company Dashly will help it pursue a lifelong financial partnership with its customers.
Last month, MAB completed the £2.8 million purchase of Dashly, which provides mortgage monitoring software and data.
Revealing more details about the strategy behind the acquisition, MAB says the move is part of a long-term plan to go beyond ‘traditional mortgage advice’ and become the ‘lifelong financial partner’ of their customers.
The mortgage monitoring technology will be integrated with MAB’s customer relationship management (CRM) and will see further developments enhanced by AI.
This gives advisors across the network direct access to the data within the CRM, supporting more proactive customer communications.
MAB says this will help brokers identify opportunities to review mortgage agreements and enable broader conversations about property rights and protection needs, by giving advisers a more complete real-time view of clients’ circumstances and assets.
Mortgage consultancy says the acquisition will support more personalized customer communications by combining mortgage monitoring with existing customer data and developing the use of data and AI. This is expected to give advisors a fuller, real-time picture of clients’ circumstances when they engage with them.
Mortgage Advice Bureau CEO Peter Brodnicki said: “Dashly’s data hub and mortgage monitoring technology align closely with our plans to increase the value we deliver to partner companies and their customers.
“By bringing this capability into the business, we can better support advisers in staying engaged with clients over the life of their mortgage and ensuring clients don’t pay more than they need to.”
A spokesperson added that MAB’s primary focus is on using the software within its own roadmap and that it has no plans to commercialize or license Dashly to new third-party companies.