Pure Retirement chief executive Paul Carter will move to a new role as chairman of the lender.
Pure said this would both provide a path to retirement and allow Carter to continue to oversee and guide Pure as it envisions a phase of development and growth.
With Carter (pictured) as CEO, Pure Retirement has grown its lending portfolio to £6 billion in assets under management, supporting 80,000 customers.
Pure’s current Chief Operating Officer, Simon Hayton, will take over as Managing Director from April.
Pure’s current chairman, Andrew Thirkill, will become a senior non-executive director, while also moving into a broader role as group chairman.
Carter said: “While I undoubtedly remain as passionate about Pure and the wider market as ever, the time is undoubtedly right for a change in role for me, and for a change in leadership for the business.
“I transition into my new role with my head held high as I look at the current state of Pure and unbridled confidence in the leadership team that will continue to lead the company.”
Thirkill said: “I am delighted that Paul will take on the role of chairman and that Simon will lead the business on a day-to-day basis as managing director, and I will continue to be closely involved in a senior non-executive capacity, supporting the board and leadership team.
“This ensures continued broad and expert oversight at the forefront of Pure Retirement as we remain committed to delivering strong results for clients and advisors.”
Pure Pension was launched last month more white-label advisors.