When faced with the leap into homeownership, many would-be buyers simply don’t know when the best time to buy is and are hampered by misconceptions and uncertainty about affordability.
Research by Mortgage Advice Bureau (MAB) shows that 52% of potential buyers are ready to buy their first home in 2026. And as many as 75% say they are ‘positive’ about their mortgage options.
But many remained reluctant at the first hurdle, indicating a widening gap between confidence and action.
MAB’s findings suggest that the barrier is no longer just financial, but also one of clarity and confidence, with many closer to purchasing than they realise.
The motivation is strong and the goals are clear: 47% admit they want the stability and security of their own home, while 37% focus on building long-term wealth.
But, MAB found, these ambitions were tempered by perceived financial barriers: 45% were put off by high property prices and 44% were put off by saving for a deposit.
A third admitted they lacked insight into the homebuying process itself – and stressed that confusion and lack of guidance can be just as important as financial constraints.
MAB said this created a clear ‘confidence gap’ among would-be buyers – where ambition was high but action was delayed.
In fact, 41% were waiting for the right ‘sign’ to take action. This led MAB to wonder whether aspiring homeowners were unnecessarily delaying their purchase due to misconceptions about affordability.
Ben Thompson, relocation strategy director at Mortgage Advice Bureau, said: “First-time buyers today are more resilient, prepared and motivated than ever before, but too many people are still held back by uncertainty and misconceptions about affordability.
“Over the past year we have seen real changes in affordability, supported by regulatory developments, changing lending criteria and alternative routes to the ladder – leaving buyers with more options than ever before, but not always the confidence to act.
“Speaking to a mortgage adviser can help bridge that gap, giving buyers a clear idea of what they can afford, what they can borrow and the support available to them. With the right advice, what seems out of reach can quickly become achievable.”