Vida has introduced a consumer buy-to-let (BTL) product range.
The range is aimed at casual and non-professional landlords and provides a more accessible route into the regulated BTL market.
With consumer BTL mortgages, customers benefit from the added protection that comes with regulated loans.
Last week, Vida announced the launch of a specialist holiday BTL product range, designed to support short-term rental investments in popular UK holiday destinations.
In addition, a ‘let to move on’ product has been added, a flexible proposition that takes into account applicants who are letting their property to buy, rent or ‘move’ – whether they are moving abroad, moving in with family or still deciding on their next steps.
Ross Williams, head of mortgage product management at Vida, said: “We are proud to be developing our Buy to Let offering in a way that reflects the real needs of landlords and the agents who support them.”
“The launch of our Consumer BTL range marks an important milestone, but it is the wider enhancements – such as our Holiday Let and Let to Move On propositions announced last week – that truly reflect our commitment to listening to intermediaries and delivering specialist solutions that meet customers’ real market needs.”

