The Mortgage Advice Bureau (MAB) has reported that the value of mortgages taken out in 2025 reached £32 billion, an increase of 23% on the previous year and marking a record level of lending for the company.
In addition to the increase in the number of mortgage loans taken out, MAB also recorded a 10% growth in the number of advisors in 2025.
The company also saw revenue per regular advisor increase 13% year-over-year.
MAB CEO Peter Brodnicki said: “2025 was a milestone year for MAB. Our model is focused on enabling high-performance companies to grow their businesses, and this latest milestone is a powerful demonstration of what that partnership can achieve.”
“As the market rapidly evolves, business leaders increasingly want the support of a business partner that has a clear view of the future, a strategy built around customer acquisition and retention, and the use of technology, data and AI to optimize performance and margins.”
“We are supporting our growth-oriented partner firms in recruiting more advisors to achieve their 2026 goals, as we continue to attract some truly exceptional business leaders.”

